Blog post#7

This VW eGolf Commercial is sexist and stereotypes gender from the first scene tell the end. As the role of male is portrayed as protective , achiever, astronaut , athlete and driver. The role of women is portrayed as housewife that cleans and prepares food and caregiver. This reinforces streotypes about concept of gender , gener-role attributes , comparision standards and the effect of the advertising on the female and male is detrimental as it places female and male in a narrow window , portraying gender as a limiting factor for normal human roles.

As is sends a message women are not capable to achieve and are only born to take the job of cleaning and cooking , submissive. This ad is extremely portrays gender roles and values.

Another ad that oversexualizes women and overtly masculine portrayal. objectify women and creates the stereotype that women as subordinate to men.

one should always ask one self , what if the women was portrayed as a man and the man as women.